Social value and revenue answer different questions.

A useful valuation model starts by keeping its measures distinct.

Composite social value accounts for attention, engagement, click value, conversion contribution, and reusable content assets. These are several lenses on influence and should not be read as one actual revenue figure.

Campaign revenue comes from attributed orders. Contribution profit then subtracts all-in campaign spend from order contribution. ROAS compares revenue with spend. Each measure has an explicit denominator and an explicit time period.

SOSH shows these measures side by side so a team can understand both the influence it acquired and the financial outcomes it observed.