SOSH INSIGHTS
A little perspective goes a long way.
Ideas for understanding influence, building value, and making more informed partnerships.
01
THE VALUE PERSPECTIVE
A following is a number. Influence is a relationship.
The next generation of creator decisions starts with what an audience does, not simply how many people are in it.
02
FINANCIAL LITERACY
Social value and revenue answer different questions.
A useful valuation model starts by keeping its measures distinct.
03
PARTNERSHIP INTELLIGENCE
Why the smaller creator might be your strongest choice.
A fictional case study in qualified attention, conversion evidence, and audience fit.